Mule Resophonic Guitars

The number one most awesome business thing I've done this year - (almost) daily progress pictures for customers. I used to do it occasionally, 'here's the wood,' type stuff. Now we do it every day. My brother Phil has a great camera and takes great pictures and that is what we use. (a Canon 70D with a Sigma ART lens) Not an iphone.  A real camera. Because it's awesome, and doing awesome things is fun. It's never been easier to be a business person, and spending $2,000 on a camera setup will be the best money you spend. Spend good money on the gear. Really. Don't skimp.  I tried at first and the pictures were ok. With some practice, some learning and awesome gear you can get yourself 70% of the way there, show your customers you care about them, and blow the doors off everyone else using their phone because its easy. The number one best improvement I made on the number one most awesome business thing this year is to include pictures of us in all the daily progress pictures. Me (Matt), Phil, and Smithers.  Not just a pile of metal on a table. People.  The real advantage of handmade stuff is not that you are more precise than a CNC, (you're not), it's that you are a person. People connect with other people, this is the highlight of our lives and in this digital age are so seriously lacking in.  This is a way to connect. Use it wisely and often.